The Ultimate Goal of Value Betting

No one is able to perfectly predict the outcome of every sporting event. However, this does not imply that it is impossible to become a profitable sports bettor, nor that those who are profitable are merely lucky.

The goal when betting is not to win every bet you place, but to make decisions
that have a positive expected value (+EV). In other words, you want to place bets that have a larger chance of winning than implied by the odds you paid for.

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