How Pro Sports Bettor Matthew Benham Led Brentford to Premier League Promotion with Data & Betting Principles

Data-led Approach

Benham purchased Brentford in 2012, but it was much easier to implement the changes he wanted at FC Midtjylland first, which he purchased in 2014. This is down to multiple reasons, primarily the difficulty of the English leagues in comparison to the Danish. Also, there are big stepping stones with transfers in England, things such as work permits aren’t easy to obtain for Championship level players. English clubs, especially in League 1 or the Championship require far more in terms of finances too. It’s reported Benham has invested around €10 million into Midtjylland compared to €100 million into Brentford.




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